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Strategic Positioning

Waterloo Region – Gateway to the World

The Region's emergence as an export-driven economy owes itself to efficient access to large scale road, rail, and air transportation systems, and a relative location that positions a large proportion of the North American market within 2 hours flying time.

Local Market

  • 2.7 million people within a 45 minute drive
  • 5.1 million people (Toronto census metropolitan area) within a 1 hour drive
  • Located in the heart of Canada's most populous province

North American Market

  • A market of 130 million people within a day’s drive. 60% of U.S. market in reach within two hours via direct flights out of Toronto's Pearson International Airport.

Global Market

  • More than 70 airlines serve Toronto's Pearson International Airport (45 minutes southeast), including direct flights to 106 international destinations. The airport has extensive cargo facilities.
  • The Welland Canal (southwestern Ontario), as part of the St. Lawrence Seaway, offers direct shipping access into the midwest U.S. and the Atlantic Ocean.
"The Waterloo Region gives you an opportunity to work on cutting-edge technology for global markets - and still enjoy a 10 minute commute to the office. Its an unbeatable combination that has contributed to our decision to keep RIMs global operations here."

Jim Balsillie, Chairman & Co-CEO
Research In Motion